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WINDPOWER 2010 Showcases Northeast Ohio

May 27, 2010 by Gregg |

Tagged under: , timken, glwn, leedco, parker hannifin, northeast ohio, nortech

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Northeast Ohio continues to emerge as a hot spot for advanced energy activity and inspiration.

This week at WINDPOWER 2010 in Dallas, Northeast Ohio was a center of attention. On Monday, GE and Lake Erie Energy Development Corporation announced a long-term partnership to make Lake Erie the site of the first fresh water offshore wind farm in the United States.

In addition, more than 40 Northeast Ohio companies – companies of all sizes and areas of expertise – were represented at the show, and they were doing business. Many of our largest and brightest corporate citizens – including Timken, Sherwin-Williams, Lincoln Electric, Parker Hannifin, Eaton Corporation, Applied Industrial Technologies – were there. They are already serving this growing industry and finding opportunities to do more.

The public sector and partnership organizations were also well represented – including Gov. Ted Strickland, the Ohio Department of Development, collaboration champion NorTech Energy Enterprise, The Cleveland Foundation, and supply chain leader GLWN.

WINDPOWER 2010 is the fastest-growing trade show in North America, with approximately 1,400 exhibitors and 24,000 attendees at this year’s event. And Northeast Ohio was a main attraction at the four-day event.

Make Way for ‘Greenbashing’ – and Fight It

March 09, 2010 by Gregg |

Tagged under: greenwashing, greenblushing, greenbashing, parker hannifin

I am pleased to report that introduction of the term greenblushing continues to generate national and international attention.

That tells me it’s a significant challenge and deserves mention in the same breath as greenwashing. Neither is sustainable.

It has also sparked a broader discussion about other kinds of challenges companies face when attempting to communicate about sustainability. For example, one blog reader, Chris Farage, VP of Communications & External Affairs for Parker Hannifin Corporation, a multinational manufacturer of motion and control technologies and systems, offers this term: “greenbashing.”

I like his definition: “the motivation of some activists in the green movement to attack companies for their environmental performance,” even if they are making progress and being transparent in their communication. These naysayers are the people who look at the Three Ps, and place the “P” for Planet ahead of the other two. In fact, some of them don’t even acknowledge the other two.

Chris is right on and rightly concerned about greenwashing, greenblushing and greenbashing. Here again, none of them are sustainable – and deserve to be called out, addressed and prevented, don’t you agree?

About gregg

Position:Senior Vice President

Gregg Labar

Gregg plays key roles in content development, project management and communications strategy for media relations, marketing and branding, crisis communications and investor relations. An avid writer, he has written more than 500 articles, press releases, newsletters, websites, proposals, speeches and white papers.

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