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Walmart’s sustainability blog, The Green Room, is less than a week old. And the conversation is in full swing. The January 3 announcement of the blog drew more than 70 comments – mostly positive, but, as far as I can tell, even the not-so-flattering comments are being accepted and responded to.
Some might say that the creation of the blog and the regular postings by Andrea Thomas, Walmart’s SVP of sustainability, already show leadership. But that’s just the beginning – the outbound communication.
The openness to incoming communication, respond to the comments and eventually act, where appropriate, on the feedback, are, and will be, the bigger issues. Early indications are that this blog is not just about communication, but conversation. And transparency. And ideas that can be put into action. Good luck to The Green Room.
If you write, you should also read.
So, here’s my list of some ThreePs-related blogs/Web sites I enjoy because they’re either mainstream and full of useful information; or they’re a bit unconventional and entertaining:
Environmental Leader: Energy & Environmental News for Business. Newly redesigned and better than ever
Best Green Blogs: A directory of more than 1,200 sustainability-themed blogs
Sustainablog: Blog entries from across the field, going strong since 2003
CSRwire: Where companies communicate their CSR activities
Taiga Company: Great blog by a sustainability consulting firm
Treehugger.com: Premiere site for thinking and living green
Green Wombat: Fortune’s Environment + Technology blog
GreenInc.: New York Times blog on Energy, the Environment and Bottom Line
EnergyBurrito: From Summit Energy; full disclosure: they’re a client but this blog adds spice to the conversation
So, what’s on your reading list?
