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Sustainability: First, Walk the Walk

November 17, 2009 by Gregg |

Tagged under: walk the walk, water, waste, clean energy, carbon footprint, energy efficiency

Last week’s joint sustainability seminar, presented by Dix & Eaton and Summit Energy Services, Inc., focused on walking the walk and talking the talk. Appropriately, we covered the walk first, led by John Hoekstra, manager of sustainability for Summit Energy. 

His recommendations were strategic, straight-forward and actionable:
- Develop a strategy that considers stakeholder concerns, current programs and competitive landscape
- Measure baselines and progress in areas of greatest impact: energy usage, water usage, carbon footprint and waste
- Reduce operational waste through energy efficiency, waste reduction and water efficiency
- Consider cleaner alternatives for raw materials, energy, etc.
- Engage employees and executives to support the efforts internally and become ambassadors externally

My job was to cover the talk. Check back later in the week for my four main recommendations, or follow the conversation as it happened by searching for #wwtt on Twitter.

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About gregg

Position:Senior Vice President

Gregg Labar

Gregg plays key roles in content development, project management and communications strategy for media relations, marketing and branding, crisis communications and investor relations. An avid writer, he has written more than 500 articles, press releases, newsletters, websites, proposals, speeches and white papers.

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