Best Annual Reports of 2010
9The good folks at Report Watch by e.com have just issued their 2010 Best Annual Reports piece. Interesting view of the world of annual reports from this London-based “organisation” - definitely worth clicking through when you have a moment.
This was my first year serving as a judge for this report and I can honestly say I was completely blown away by the quality of annuals I saw - from content to creativity. These were true investor education pieces… these companies were using their annual report to assert their distinct value proposition… these reports were strong and proactive pitches to the investment community… these reports were built to make an impact, not meet a compliance… these reports also contain rich CSR content that global investors seek… take a look at the report and see for yourself.
I will tell you this - after reviewing the books I reviewed - I find it hard to believe the talk of the printed annual report going the way of the Betamax is anything more than just that - talk. Be interested to hear your thoughts on this report and annuals in general.
