Stock Symbols | Street Talk | Dix & Eaton

Alphabet Soup

I really need to get a hobby.

I’m sitting in the airport, waiting for my flight back from LaGarbage… errrr… LaGuardia… and I find myself thinking about ticker symbols. Specifically, I’m thinking about clever ticker symbols such as FUN (Cedar Fair), EAT (Brinker International), ZEUS (Olympic Steel), MMM (3M), CAR (Avis), ZINC (Horsehead) and LUV (Southwest Airlines). And then I start to think about the influence the language of texting might have on stock symbols. Seriously, shouldn’t some entertainment company use LOL. And who besides a company called Wood Treatment Fabricators of America would use WTF?

I don’t know about you, but I love when a company has clearly put some thought into its ticker symbol and create a “monogram” that really reflects the business rather than serves as a three- or four-letter abbreviation of the company’s name. Am I the only one that notices stuff like this?

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