Why are there so many articles on managing reputation?
8I feel like I've spent the better part of 2011 reading articles just like this - another day, another plea for someone/anyone to pay more attention to corporate reputation as part of enterprise risk management.
Don't get me wrong - I absolutely agree that managing and measuring reputation is critical (Shoot, I work for a firm that has a whole practice dedicated to just that so I better like how that Kool-Aid tastes!)... and I also agree with most of the recommended steps being bandied about.
I guess I just don't understand why so many articles covering the same ground are required.
To the best of my knowledge, no one has come out and said, "Managing reputation is a terrible waste of a time for a leadership team or for its board of directors." Maybe I missed it but I've not seen anyone deny that reputation has a meaningful impact on a company's stock valuation. Similarly, I haven't seen any trailers for a new Michael Moore movie called "Reputation: A Fairy Tale" or read any reviews for a new Stephen Colbert book called "Your Reputation Is What I Say It Is (And You'll Like It!)"... so why so many articles on the need to manage reputation? Who are these people who think managing reputation is not important?
