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Investor Relations = Customer Service

January 07, 2010 by Rob |

Tagged under: marketing, investor relations, customer service, compliance

I absolutely love this interview with Margo Happer, senior vice president of investor relations for Wyndam Worldwide (NYSE: WYN).

Those who treat IR strictly as a compliance function and ignore the marketing component are doomed to leave money on the table.

Now, I realize I am biased because Margo was my first boss at Hill & Knowlton 1,000 years ago so you tell me where this argument doesn’t hold water.

About rob

Position:Senior Managing Director

Rob Berick

Rob oversees Dix & Eaton’s investor relations practice and is a member of the firm’s Leadership Committee. Over his nearly 20-year career, he has developed and executed investor relations programs for companies in a wide range of industries and market cap sizes.

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