Investor Relations = Customer Service
I absolutely love this interview with Margo Happer, senior vice president of investor relations for Wyndam Worldwide (NYSE: WYN).
Those who treat IR strictly as a compliance function and ignore the marketing component are doomed to leave money on the table.
Now, I realize I am biased because Margo was my first boss at Hill & Knowlton 1,000 years ago so you tell me where this argument doesn’t hold water.
