Think Haig, Not Kennedy

Poised for Growth is not an annual report theme. At best, it’s a deflection and, at worse, an excuse. Either case, it’s the wrong message to send to the Street.

Not to get all “Kennedy” on you (JFK, not MTV) but how does sending a “rising tide lifts all boats” message help management’s credibility or garner support for the company’s long-range business strategy? Quite simply, it doesn’t.

So, as you sharpen your messaging to investors for the recovering economy (which impacts your annual report), think Al Haig and tell them who’s in charge now (just be sure you have your facts straight, unlike AH).

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