The Best Annual Reports of 2011

Interestingly, European and Japanese companies occupy spots 1 - 89.  Perhaps the death watch is more of a US bias.  AR’s are great ways to rethink both your company’s value proposition and how it is being presented.  Those that engage in its development with creativity, clarity, consistency, and credibility will have the opportunity to align their efforts with employees, shareholders, business partners, customers, and the general public with greater efficiency.  How do you not do it?

“that can be found on the website and elsewhere”: that’s interesting as I think that’s probably the point. It’s there somewhere but not really so. And an AR is - as was correctly pointed out - one of those moments when you can re-think it all over again. If there is a choice between not doing it and seizing the opportunity to wrap-up a year and make the point again on your vision/strategy/outcome, why just pass it by? It goes back to the choice of communicating (and using a good opportunity to do it) and not (and hoping that “they” will find “it” “there, somewhere” and will get it right, too).