Shareholder value starts within (the sequel)

Remember a while back when we were talking about how employee-investors are the key to unlocking shareholder value? (I didn't think you did... that's why I'm bring you this sequel.)

PR Week was kind enough to ask us to create a three-part series on this subject for their blog... the first post makes the argument in support of expanding your IR program to include your internal owners; the second post focuses on steps you can take to reach your employee-investors; and the third post provides some examples of companies that are already courting this investor population (yes, there are companies that actually do this).

Would love to hear your thoughts on this... specifically, what downside do you see to including employees in your IR program?