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It’s not what you say but how you say it

June 25, 2012 by Rob |

Tagged under: investor relations, investors, iro

"It's not what you say but how you say it."

If that's not an old adage, then it should be because it's truer than Spandau Ballet.

Don't believe me? Hmmmm... perhaps it's the way I said it? Perhaps it will ring more true to you if you listen to NPR science correspondent Shankar Vedantam discuss the subject.

Not necessarily groundbreaking but interesting, right? How have you seen this phenomenon play out at your company or companies you follow?

About rob

Position:Senior Managing Director

Rob oversees Dix & Eaton’s investor relations practice and is a member of the firm’s Leadership Committee. Over his nearly 20-year career, he has developed and executed investor relations programs for companies in a wide range of industries and market cap sizes.

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