IR & CSR - worlds colliding or nature taking its course?

The fact is that investors are becoming more and more interested in corporate responsibility and sustainability as a driver of long-term value and corporate health. I therefore believe that IROs need to become more proactive in the communication of CR/sustainability. Respondents to a recent McKinsey survey identified enhanced reputation as the most important way that corporate responsibility programs add value. But they go on to say that “environmental, social, and governance programs can create value in many other ways that support growth, improve returns on capital, reduce risk, or improve management quality.” (http://bit.ly/atKpsY)

Hi, Rob - thanks for asking this question in an intelligent way. I think every opportunity you have to communicate your company’s core values to an investor is an invaluable one. Your values and concerns convey something about what you are/offer as a company. It also further helps an prospective investor to understand how you “fit” their interests.