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How would you reply to this e-mail?
4Okay boys and girls... tell me how you'd reply to this e-mail?
The Conversation
Tom Allinder on June 21, 2011
Rob Berick on June 22, 2011
Hi Tom, thanks for the note. Yes, this is an actual investor. My experience matches yours in that most don’t step forward when given the opportunity to speak/meet directly. That’s one of the reasons I believe such emails should get a reply. Got any “nastygrams” you can share?
Gary Tiedemann on July 22, 2011
Hey Rob, I understand the idea of engaging with them to find out how serious they are but personally don’t believe it is worth the effort or time. I have received these emails and generally ignore them. As you said, most don’t step forward and those that do are generally no more useful or credible.
Rob Berick on July 22, 2011
Hi Gary, long time no talk. For me, I guess the potential downside outweighs the upside enough for me that I would shoot the person a quick note saying essentially “Sounds like we should talk - please call me at your convenience at xxx-xxx-xxxx.” Much easier to separate what’s real v. rhetoric on the phone… and, frankly, for every 10 jokers, there’s one real investor that will justify the ROI (in my opinion).
Hope you’re having a good summer - don’t be a stranger around here!
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About rob
Position:Senior Managing Director
Rob oversees Dix & Eaton’s investor relations practice and is a member of the firm’s Leadership Committee. Over his nearly 20-year career, he has developed and executed investor relations programs for companies in a wide range of industries and market cap sizes.
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Rob, that is a good one but it is far from the worst I have ever seen. Is this individual an actual investor? I have client companies that get nastygrams all day long from people that do not own one share of stock.
I might ask this individual (provided they can be verified as a shareholder) to speak on the phone. If they decline then that tells you all you need to know about them.
I have one CEO that invites all the nastygram writers to come and visit his company. He has been doing this for 2 years. Not one of them has ever taken him up on it.
On the other hand, a response to this sort of email may validate the email in the investor’s eyes.