I am not a technology hater

A few weeks ago, I was up on my soapbox ranting about IR tools and how they were only as strong as the IR content they delivered. I'm sure to some I came across as a technophobe who prefers typewriters to computers, VCRs to DVRs and vinyl records to MP3s (okay, this last one is actually true but we'll save the topic for another day).

I fear I came across a bit "Suh-esque" and, in so doing, misrepresented myself with regards to IR and technology. For that, I apologize. I am not a technophobe. Shoot, I'm not even a technology hater. I absolutely embrace the opportunities technology offers IR - some of which, frankly, are long overdue.

For example, take a look at this piece on Coca-Cola and Best Buy.

I. Love. It.

This is such a smart application of technology in the IR space. Among other things, it ensures that IROs and the senior management team will hear all the voices that wish to be heard and not just those that speak the loudest (typically through SEC filings) and claim to speak for all investors. For those of you who have been in a contentious proxy contest, you know full well how important that perspective and input can be. Putting such a mechanism in place can also further demonstrate their commitment to listening each and every shareholder.

What's not to like about this?!!? No. Seriously. What's not to like?

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