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"It's not what you say but how you say it."
If that's not an old adage, then it should be because it's truer than Spandau Ballet.
Don't believe me? Hmmmm... perhaps it's the way I said it? Perhaps it will ring more true to you if you listen to NPR science correspondent Shankar Vedantam discuss the subject.
Not necessarily groundbreaking but interesting, right? How have you seen this phenomenon play out at your company or companies you follow?
Since anytime is the right time to hand out a ROBBIE award, I thought I'd hand out a few on the heels of the 2012 NIRI National Conference:
BEST GENERAL SESSION SPEAKER: Glen Hiemstra by a landslide. Sadly, NIRI stuck Glen at the end of Wednesday's general session when the vast majority of attendees had already left for the airport. What a shame too, as Glen's insight into future trends and the possible communications implications was both thoughtful and thought provoking... here's hoping NIRI finds a way to leverage Glen more going forward as his unique view of the world around is invaluable to any (communications) professional.
BEST BREAK-OUT SESSION PANELIST: David Weild. David's purview on the new realities of the capital markets and how they impact the role of communications (among other things) was as refreshing as it was frightening. Like Glen, David's is another voice that this profession desperately needs to hear on a regular basis.
BEST SPEAKER NOT ENOUGH PEOPLE GOT TO HEAR: Baruch Lev. The author of the must-reach book "Winning Investors Over" held court during a lunch for the senior roundtable contingent. Pure edutainment from beginning to end. Why he wasn't slotted as a keynote speaker during a lunch for all attendees or as a general session speaker is beyond me.
BEST EXHIBITOR: Capital Alpha. Perhaps the only exhibitor that was not hawking a new "app" for IR, Capital Alpha's insight into political and regulatory risks/trends was truly a welcomed surprise.
BEST (CONDESCENDING) LINE BY A CONFERENCE ATTENDEE: "I've found IR to be easy," says a six-month veteran of IR who comes out of treasury. Said with a straight face and a smug smile... let us all pray for his company...
BEST GIVEAWAY THAT WASN'T A GIVEAWAY: The "I (Heart) IR" shirts that PR Newswire staffers had on were terrific and, frankly, would have been a lot easier to pack for the trip home than the coffee mugs. (btw - I wear a large, Bradley, in case you're wondering.)
BEST CONFERENCE CHAIR: While it looked like a runaway for Felise early given her easy charm and genuine sincerity at every hallway interlude, Andy did have some good lines and ad-libs during the general sessions that shouldn't be overlooked. Therefore, I'm calling it a tie.
BEST DISAPPEARING ACT: Web disclosure. While there were plenty of leftovers being served in the exhibition hall, you would have been hard pressed to find any crumbs of the once-lauded-cure-all known as web disclosure. Here's hoping all the IR apps solutions being touted this year don't suffer a similar fate and disappear from the collective conversation faster than you can say jumanji.
Wow... that's already eight awards, which is a new record for ROBBIEs handed out in a single ceremony... is eight enough? Any you wanted to nominate or honorable mentions?
Remember a while back when we were talking about how employee-investors are the key to unlocking shareholder value? (I didn't think you did... that's why I'm bring you this sequel.)
PR Week was kind enough to ask us to create a three-part series on this subject for their blog... the first post makes the argument in support of expanding your IR program to include your internal owners; the second post focuses on steps you can take to reach your employee-investors; and the third post provides some examples of companies that are already courting this investor population (yes, there are companies that actually do this).
Would love to hear your thoughts on this... specifically, what downside do you see to including employees in your IR program?