IR is not ALL about the numbers - or is it?
4Nice piece in Investor Relations Musings last week about the aspects of sales and marketing that apply to investor relations - a topic that gets regular air time. In fact, Margo Happer recently did an interview on this very topic with IR Alert that I thought was particularly well done.
Anyways, what caught my eye in the “Musings” post was the following comment Dave Hogan made: “The numbers are hugely important, but it’s not ALL about the numbers.” I agree… sorta. In my opinion (or IMO, as the young people say), IR is not ALL about the numbers though it is all about A number - valuation. In other words, those companies that treat IR solely as a compliance function are leaving money on the table - and that’s a number that matters!
