middle
brain

What do you get when an AE (left brain) and a creative (right brain) team up to write a blog? A Middle Brain, of course!

Lisa Zone

LEFT BRAIN: Focuses on logical thinking, analysis and accuracy.

RIGHT BRAIN: Focuses on aesthetics, feeling and creativity.

MIDDLE BRAIN: This blog. A joint look at the most interesting projects and programs in the world of marketing from both a business and creative perspective. Because without sound business strategy behind it, creative is just… well… creative. And without strong execution to bring an idea to life in words and pictures, even the best business ideas could fall flat. Effective customer communications are all about finding that perfect balance between logic and imagination. Join us on our journey of finding the best (and sometimes worst) examples of that concept in the world of marketing communications.

About these brains:

MEET OUR LEFT BRAIN: Lisa Zone.  SVP and deputy manager of our customer communications practice.  Seasoned account executive with a creative flair.  All about being effective and inventive at the same time.  To follow Lisa's ramblings, look for the pink brain icon on this blog.  Think pink!

MEET OUR RIGHT BRAIN: Kevin Poor.  Creative Director with an MBA.  His ideas help drive the bottom line.  Strives to help clients strike the right balance between business objectives and unique, memorable creative work.  Look for the blue brain icon (or misspellings -- one of his most endearing trademarks) to find Kevin's musings.

So which brain are you? (We hope it's not harebrained.)

Kevin Poor

Wonder whether you’re right- or left-brained? Take this quiz.

(For the record, Kevin was 4 left/9 right and Lisa was 11 left/10 right – almost a true middle brain!)

How did you score?  Are you right- or left-brained?

Hope you'll find our thoughts insightful.  And we're looking forward to picking your brains too!