The evolution of business marketing uses on social media sites2
Google+ hasn’t even been live for a week and big-name brands are not only taking notice, but taking action. This post, which features an interview with Scott Monty, highlights how Ford has jumped in and what potential Monty and his team see for features that will appeal to brands. Monty shared that the Huddle chat feature can be useful for hosting webinars and analyst calls and can have useful applications for customer service.
Other sources have mentioned that Google has confirmed that brand profiles are in the works, at least for small to mid-sized businesses. Experts like Jay Baer also are speculating that Google will soon begin incorporating Google+ behaviors into the ranking algorithm for websites.
It’s exciting to guess at what features might come next, particularly when you consider the evolution of business applications on other social media sites:
- Facebook: Obviously, this site has shown the greatest progression and is still evolving. It just announced a video chat function today. Remember when individual accounts, groups and event pages were the only options for promoting businesses? Fan pages seemed to live in a vacuum until posts were integrated into users’ news feeds. Now, sophisticated business applications exist, such as like pages, Facebook ads, e-commerce and Facebook Deals.
- Twitter: Sponsored tweet functions give businesses a chance to trend and reach a gazillion users.
- LinkedIn: Although released a while ago, company profiles permit companies to brand themselves.
- YouTube: Businesses can brand a channel for sharing video content.
I'm sure I've overlooked some features that are useful for businesses, so please suggest any I missed. Can’t wait to see what’s next.
Independence on August 16, 2011
Icha on October 04, 2012
Kylie - Wow, beautiful, can’t rmebmeer how I found your sight (possible by your water photos which I saw in a cafe I think). I am so going to have you do my beloved / maternity pics one day.You choose the most amazing locations, how do you find them?Such beautiful art!Kylie
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